A good reputation is more valuable than money. Yet many brands and organisations falter when dealing with the news media who, love them or hate them, determine whose reputations soar and whose crash and burn.
Media interest may come about as a result of a business transaction, an accident, litigation or some other incident that is of interest to journalists. How you react and respond is crucial to the headlines that follow.
Today’s news media moves at pace. In high-stress, fast-moving situations, a clear head is vital for deciding what to say, how to say it, when to say it, and who to say it to. Reputations can be won, or lost, off the back of these choices. Done well, it is possible to protect or even build reputation when dealing with the media, even in the case of a seemingly negative situation.
This session gives lawyers insight into how the media works, how to use it to their or their client’s advantage, and when to ask for help.
- Gain an understanding of news, the news cycle and how the media works.
- Gain insights into the risks and opportunities of engaging with media; why, how and when
- Understand how to engage with journalists.
- Understand the difference between proactive and reactive media engagement.
- Learn how to make the media uninterested.
- Know when to ask for help and why.
- Recive practical tips on media interviews.
- Learn how to say sorry without taking responsibility.
- Explore case studies showing how others have handled challenging situations.
Who should view?
Anyone involved in high-profile cases/with high-profile clients, those who practise in areas of the law with high public interest, those lawyers who have clients with large numbers of stakeholders or customers or who face reputational issues. Practitioners who may be engaging with the media as thought leaders in their specialist subject area. Practitioners who have a general interest in building either their own or their client’s reputation.
Feedback from previous attendees:
- Very good presentation and materials were helpful supplements to the material discussed.
- I really enjoyed this. I am used to dry legal. This was so much more engaging and retained my attention throughout.
When and Where