A good reputation is more valuable than money. Yet many brands and organisations falter when dealing with the news media who, love them or hate them, determine whose reputations soar and whose crash and burn. Media interest may come about as a result of a business transaction, an accident, litigation or some other incident that is of interest to journalists. How you react and respond is crucial to the headlines that follow.
Todays news media moves at pace. In high-stress, fast-moving situations, a clear head is vital for deciding what to say, how to say it, when to say it, and who to say it to. Reputations can be won, or lost, off the back of these choices. Done well, it is possible to protect or even build reputation when dealing with the media, even in the case of a seemingly negative situation.
This On Demand session gives lawyers insight into how the media works, how to use it to their or their clients advantage, and when to ask for help.
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